Subcultures and designers

The chic Goth style of Givenchy

(Givenchy F\W 2011)            Goth as Subculture 

   Givenchy advertisement (F\W 2009-2010)-another example of the Givenchy Goth.

 Goth started in England during the early 80s in the gothic rock scene, an offshoot of the Post punk. The goth subculture has survived much longer than others of the same era, and has continued to diversify. 

Styles of dress from deathrock, punk and Victorian style, or combinations of the above, most often with dark attire, makeup and hair. 

Ann Demeulemeester Loves Punk

        Punk as a subculture        Ann Demeulemeester(F\W 2011)

Punk's couple in the 80s


The Punk subculture emerged in the United Kingdom, the United States, and Australia in the mid-1970s.
Punks seek to outrage others with the highly theatrical use of clothing, hairstyles, makeup, tattoos, jewellery and body modifications. 


Early Punk fashion adapted everyday objects for aesthetic effect: ripped clothing was held together by safety pins or wrapped with tape; ordinary clothing was customised with marker or adorning it with paint; a black bind liner became a dress, shirt or skirt; safety pins and razor blades were used as jewellery.




Balmain & the Disco style

Balmain (F\W 2011) 

Cher and Bill Butler at Casablanca Records party,   1979

  

Studio 54 was a notable disco in the 70s and early 80s. In the 1970s it became a busy discothèque located at 254 West 54th Street in Manhattan. 

The club was arguably the most well known nightclub in the world. Studio 54 played a major formative role in the growth of disco music and nightclub culture in general.                      

Balenciaga cool with Mod's Style

(example of Spring Summer)

     Balenciaga advertisement             Mod girl in the 80s

       (S\S 2011)

 Mods in the 80s

Mod (from modernist) is a subculture that originated in London, England during the late 50s and peaked in the early-to-mid 60s.

Significant elements of the mod subculture include fashion (often tailor-made suits); music, including African American soul, Jamaican ska, British beat music, and R&B; and motor scooters.